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<p class="Default"><b><o:p> </o:p></b></p>
<p class="Default"><b></b><b><span style="font-size:11.5pt">DAVID R. CHERITON SCHOOL OF COMPUTER SCIENCE UNIVERSITY OF WATERLOO DISTINGUISHED LECTURE SERIES
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<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="Default"><b><span style="font-size:11.5pt">SPEAKER:</span></b><span style="font-size:11.5pt"> Joe Marks Vice President, Disney Research
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<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="Default"><b><span style="font-size:11.5pt">TITLE</span></b><span style="font-size:11.5pt">: Research at The Walt Disney Company
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<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="Default"><b><span style="font-size:11.5pt">DATE:</span></b><span style="font-size:11.5pt"> Thursday, March 24, 2011 TIME: 4:15 - 5:15 p.m. ROOM: Theatre of the Arts, Modern Languages Building
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<p class="Default"><b><span style="font-size:11.5pt"><o:p> </o:p></span></b></p>
<p class="Default"><b><span style="font-size:11.5pt">Abstract: </span></b><span style="font-size:11.5pt">At The Walt Disney Company we tell stories. For us, technology and science are always a means to an end. This influences what research we do, and how we
do it. <o:p></o:p></span></p>
<p class="Default"><span style="font-size:11.5pt">If the capability we need to tell a story is for sale in the marketplace, then we can buy it. But if we need a capability that is not commercially available, then we look to our research labs to develop it.
For example, some current topics of interest to us include: <o:p></o:p></span></p>
<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="Default" style="margin-bottom:1.0pt"><span style="font-size:10.0pt"> </span>
<span style="font-size:11.5pt">Physical simulation of cloth, hair, and fluids for animated CG movies.
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<p class="Default" style="margin-bottom:1.0pt"><span style="font-size:10.0pt"> </span>
<span style="font-size:11.5pt">The representation of 2D geometry for hand-drawn animation.
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<p class="Default" style="margin-bottom:1.0pt"><span style="font-size:10.0pt"> </span>
<span style="font-size:11.5pt">Interactive robots for park attractions. <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:1.0pt"><span style="font-size:10.0pt"> </span>
<span style="font-size:11.5pt">Mobile computing for guests in our parks & resorts.
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<p class="Default" style="margin-bottom:1.0pt"><span style="font-size:10.0pt"> </span>
<span style="font-size:11.5pt">Real-time athlete tracking for sports visualization.
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<p class="Default"><span style="font-size:10.0pt"> </span><span style="font-size:11.5pt">Behavioral marketing.
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<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt">Because we don’t need to make money from technology per se, and because we have a leading position in the media & entertainment industry, we can conduct our research more openly than many other companies. We
collaborate with academe, publish our results, and work with research organizations at other companies. Jointly owned intellectual property is often acceptable to us.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt">The idiosyncrasies of our business model thus make R&D at the Walt Disney Company somewhat different than at other companies, but no less important. We anticipate continued growth in our research capabilities
as we look for more and better ways to invent and innovate around our core business of storytelling.
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<p class="Default"><span style="font-size:11.5pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.5pt">Biography: </span></b><span style="font-size:11.5pt">Joe Marks grew up in Dublin, Ireland. He earned three degrees from Harvard University. His areas of interest include computer graphics, human-computer
interaction, and artificial intelligence. He has worked previously at Bolt Beranek and Newman and at Digital's Cambridge Research Laboratory. Prior to his current position as VP Research and Development, he was the Research Director at Mitsubishi Electric
Research Labs in Cambridge, Massachusetts, from 2000 to 2006.</span><o:p></o:p></p>
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